![]() ![]() As Brafton has reported, Google recently acquired SayNow, a social voice company, and this may bring a social recommendation element to click-to-call advertising. Perhaps part of the reason marketers will still stand to gain early advantages from click-to-call ads is Google's potential plans to further develop the feature. In fact, this will be the subject of Google's upcoming Think Mobile event. The company claims mobile is still a relatively new marketing space, and new advertisers can still benefit from early adopters' advantage. Surojit Chatterjee, senior product manager of the Google Mobile ads team, says the company's advertising partners started seeing significant results with click-to-call ads within the first month of its launch. Today, in a blog post, the company says that click-to-call ads on both search and the Google Display Network lead to millions of calls each month – just one year after the launch of this feature. ![]() Marketers looking to reach the growing mobile audience may be interested in Google's claim that its click-to-call ads are gaining rapid momentum. Mobile internet usage is on the rise, with tablet shipments expected to exceed PC shipments in the coming months. MDM solutions are invaluable tools for granting administrators visibility over employee devices. Monitoring remote devices with a Mobile Device Management (MDM) solution is essential for managing remote devices like smartphones and tablets from one location. B2B Content Marketing: A Comprehensive Guide Mobile smart devices are something that employees rely on every day, but they can open up new vulnerabilities on a network. ![]()
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